What connects the famous manufacturer of sportswear and shoes with the characters of Soviet cartoons? The answer will surprise many - from now on, the new fashionable collection of Puma Suede sneakers is released with the characters of the animation studio Soyuzmultfilm.
These bees give the right honey!
It was this phrase from the famous cartoon "Winnie the Pooh" that became the slogan of the famous German company Puma when releasing the latest collection. Piglet, Hare and Wolf now show off on the black and blue suede models of Puma Suede sneakers.
Their images are accompanied by inscriptions from all the favorite cartoons "Well, wait a minute!" and Winnie the Pooh. The quotes "Hare, Wolf", "Wrong honey" and "Wrong bees" are familiar to both kids and adults.
For the older generation - this is nostalgia for the Soviet era, and for kids - wonderful cartoons.
Profitable cooperation
Both companies will definitely benefit from this interaction. For Puma, this is the first experience of cooperation in the Russian market in its history.
Soyuzmultfilm will advance one more step in the development of the licensing area. The collection was dedicated to the 50th anniversary of the first Suede.
Popular cartoons appeared a year later than the famous brand and in the next 2019 they will celebrate their half-century anniversary.
Both companies have their own great history and traditions. You can buy such sports shoes not only in company stores, but also from retail partners, for example, Brandshop or Street Beat.
We are confident in the success of such a collaboration. Such a product will be loved by both old and young. After all, the insoles bear the logos of both brands. We believe that both sports fans and fans of the famous sports manufacturer, and fans of the good old Soviet cartoons will be satisfied. This is a landmark event for the fashion industry.
